About course

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It leverages the power of the internet and electronic devices to reach potential customers in a personalized and interactive manner.

Key components of digital marketing include:

Search Engine Optimization (SEO)            Social Media Marketing            Email Marketing         Content Marketing      Search Engine Marketing (SEM)

About Course Objectives

Pre-Requisites

The course can learn by any IT professional having basic knowledge of:

  • Basic Computer Skills
  • Understanding of Programming Concepts

you will be expertise and eligible for:

  • Proficiency in optimizing online content for search engines, understanding keyword strategies, on-page and off-page SEO techniques.
  • Knowledge of paid advertising platforms, especially Google Ads, and the ability to create and optimize paid campaigns.
  • Strong content creation skills, understanding of content strategy, and the ability to produce engaging and valuable content for various channels.
  • Proficiency in creating effective email campaigns, understanding segmentation, and utilizing email automation tools.
  • Understanding paid advertising on social media platforms, including audience targeting, ad creation, and budget management.

Who should go for this course

  • Any IT experienced Professional who are interested to build their career in Digital Marketing.
  • Any B.E/ B.Tech/ BSC/ M.C.A/ M.Sc/ M.Tech/ BCA/ BCom College Students in any stream.
  • Fresh Graduates.

Duration of the Course

  • Duration of 3 Months
  • 1 Hr per day
  • Provides class recording sessions.

Training Curriculum

  • Definition, evolution, and significance in the modern business landscape.
  • Contrasts and comparisons between digital and traditional marketing approaches.
  • Exploration of key digital channels, including search engines, social media, email, content, and more.
  • Basics of search engine optimization, keyword research, on-page, and off-page optimization.
  • Optimizing website technical aspects for search engines, including site speed, mobile optimization, and crawling.
  • Fundamentals of paid search advertising, including Google Ads and Bing Ads.
  • Introduction to display ads, banner ads, and remarketing strategies.
  • Overview of advertising on major social media platforms, including targeting options and ad formats.
  • Developing a comprehensive social media strategy aligned with business goals.
  • Creating engaging and shareable content for different social media platforms.
  • Techniques for fostering engagement, managing communities, and handling feedback.
  • Developing effective email marketing strategies, including segmentation and personalization.
  • Designing and implementing email campaigns, understanding best practices.
  • Introduction to marketing automation tools and workflows for nurturing leads.
  • Developing a content strategy that aligns with business objectives.
  • Producing various types of content, including blogs, videos, infographics, and more.
  • Strategies for distributing and promoting content across different channels.
  • Introduction to Google Analytics, setting up tracking, and interpreting data.
  • Using analytics insights to make informed decisions and optimize campaigns.
  • Strategies for optimizing digital marketing efforts for mobile users.
  • Techniques for promoting mobile applications and engaging app users.
  • Overview of influencer marketing, identifying influencers, and collaboration strategies.
  • Planning and executing successful influencer marketing campaigns.